WhatsApp API for Shopify, with your store's data inside the chat

The usual mix-up is thinking the API is “the paid version of WhatsApp.” It isn't: it's a different way of connecting. Instead of an app on a phone, your number gets connected to a platform where several people work at the same time, and where your store's data can flow in.

The app's five devices are the hard limit WhatsApp sets, and it's the ceiling almost everyone hits eventually. On cost, since July 1, 2025 Meta stopped charging per 24-hour conversation and started charging per delivered template message; replying to a customer who wrote less than 24 hours ago still costs nothing.

This is the part a generic CRM doesn't do. The conversation and the store stop being two separate tabs:

• No need to add the contact. The phone number alone is enough to know if they're a customer and what they've bought. Nobody has to cross-reference anything by hand.
• The full profile, right next to the chat: LTV, number of orders, and how long they've been a customer.
• The current order, in real time: status, tracking link, and an abandoned cart when there is one.
• The AI checks the same thing you would. When someone asks “where's my order?” at eleven at night, the AI agent looks up the real order and answers with the actual data, not a template.
• Every reply is logged by who sent it, with internal notes the customer never sees.

• Two agents open the same chat and end up stepping on each other's replies.
• The number lives on one person's phone, and when that person is off, the store goes silent.
• There's no way to tell who answered what, or how long it took.
• Your account gets banned and you find out there was no backup plan. It's the single most common reason people end up here.
• Every question means opening Shopify in another tab to find the order.

None of these five problems get fixed by adding more devices. They get fixed by changing how you connect, which is exactly what the official API does.

1. 1 Install the app from the Shopify App Store One click. Your store's data is available from the first moment.
2. 2 Connect your WhatsApp number The connection is guided from the platform itself. You can keep the number your store already uses or set up a new one.
3. 3 Describe your business and turn on the AI You explain in plain language how you want it to respond and during which hours. When it hits a complex case, or the customer asks for a person, it escalates and pauses automation.

Install on Shopify 14-day trial, no card required.

Full details are on the pricing page. If you run out of AI messages before the month ends, you can buy extra packs from the app: 300 for $3, 500 for $5, or 1,000 for $10, and they don't expire.

On top of the plan, Meta bills template messages separately, and those depend on the country and the template category. Replying inside the 24-hour window has no messaging cost.

The difference shows up on the invoice and in whether the team actually uses it. One customer came from paying over $100 a month for a platform full of features they never used, with an interface their team avoided. Today they pay $29 and their team uses it, because the screen looks like WhatsApp and there's nothing new to learn.

• Shopify only. If your store isn't on Shopify, this isn't for you, and we'd rather say so upfront than later.
• Customer support only. No sales pipeline, no deal management.
• No bulk broadcasting. This isn't a campaigns tool.
• We're a Meta Tech Provider, so the connection runs through the official channel, not shortcuts that tend to end in a ban.